Early-stage entrepreneurs know this well. They're initially working on so many things - product, technology, sales, business model,...

I believe that early-stage startups should conduct sales calls in a Co (two people from the startup are present in the conversation). At...

Have you ever been on a sales call where the prospect seems engaged, but your gut tells you it won’t lead to a follow-up? Sometimes, it’s...

Lately, I've had several discussions with colleagues about asking for help. Not everyone sees it positively or as natural, but I consider...

When I was 18, my dad told me a sentence that I didn't fully understand at the time - 'Networking is one of the greatest assets a person...

"If I need it, surely everyone needs it" Or: Why is it crucial to talk to potential users from the start? Do you know that feeling when...

You've completed your market research and validation, engaged with users, understood our champions, and now you're targeting them.  Why...

You know who your potential customers are, you know where to find them, so now it’s time to figure out the buyer journey. It’s basically...

Our brain seeks to conserve resources, so it constantly makes connections and uses shortcuts. Did you ever wish to recruit a particular...

What is the importance of talking about your value? This question is relevant to all of us, all the time, whether it's in personal or...

The third and final post in the series (and perhaps the most interesting - we've reached the bottom line). So we talked about why there...

In the second post in the series, we look at the challenges of selling to HR In my previous post, I explained why so many HR tools have...

In a business partnership, there is a "give and take" relationship. For it to work well for a long time, both parties must benefit. So,...

During those 10 years, I was working as HR manager, and managed a recruitment team - doing almost anything related to HR. Then I was...

Handoffs are critical steps that, if not carried out correctly and at the right time, may negatively impact the customer experience (and...

In general, those 2 are from different disciplines - one from the HR field and the other from business, but they have so much in common....