You know who your potential customers are, you know where to find them, so now it’s time to figure out the buyer journey. It’s basically...

Our brain seeks to conserve resources, so it constantly makes connections and uses shortcuts. Did you ever wish to recruit a particular...

Throughout the years, I've taken on various roles, and what has always been common to all of them is that I've always been...

What is the importance of talking about your value? This question is relevant to all of us, all the time, whether it's in personal or...

The third and final post in the series (and perhaps the most interesting - we've reached the bottom line). So we talked about why there...