Transforming Startups
from Innovative Ideas to
Effective Sales-Driven Businesses
You’re leaving money on the table if your customers don’t see the full benefit of your product
When customers clearly see the value, they buy -and they stay.
That value has to solve a real problem with real impact.
To choose a product - and keep using it over time - it needs to be a must-have, not just a nice-to-have.
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I help founders dig into what actually hurts their customers, how it affects their day-to-day, and why it matters.
Then I help shape the story so it’s clear how the product solves something meaningful - and build a sales approach that’s based on real value, not features or guesswork.
Hi, I'm Nofar
I create business infrastructures that enable startups to maximize their full potential
Crafting selling points is my passion
Along with creating the buyer's and customer's journey
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You can sell better, provide better service, and build stronger partnerships if you consider the other side's perspective.
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This is what drives me to design the buyer journey and customer journey from A to Z.
About me
After more than a decade of building go-to-market and revenue foundations inside early-stage tech companies, I now build businesses of my own - and selectively work with founders who are ready to invest in building their business properly from day one.
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I specialize in the earliest stages of company building - when things are still being created from scratch, but the company already has the resources, intent, and commitment to do it right.
​e perspective.​​
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I work with founders who want to move beyond ad-hoc decisions and start building a real business:
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Clear target customer and ICP definition
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A sharp, differentiated value proposition
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An early GTM and revenue structure that fits the stage
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A customer journey designed for retention, not just conversion
I don’t come in to “run execution” or manage teams.
I partner with founders at the foundation stage - helping them make the right strategic decisions before scale, complexity, and hires lock them in.
My background in organizational consulting and HR gives me a 360° perspective - combining business strategy, customer understanding, and people dynamics to build companies that grow with intention.
